Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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EL
| URI: | http://purl.tuc.gr/dl/dias/88FAEE3F-F3E8-4433-9BF7-408D47313574 | ||
| Έτος | 1993 | ||
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | ||
| Άδεια Χρήσης |
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| Βιβλιογραφική Αναφορά | Y. Siskos, N. Matsatsinis ," A DSS for market analysis and new product design," J.of Dec. Systems ,vol.2,no.1 ,pp. 35-60,1993.doi: 10.1080/12460125.1993.10511556 https://doi.org/10.1080/12460125.1993.10511556 | ||
| Εμφανίζεται στις Συλλογές |
A system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented.
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