Preference disaggregation analysis in agricultural product consumer behaviourPreference disaggregation analysis in agricultural product consumer behaviour
Κεφάλαιο σε Βιβλίο
Book Chapter
2015-10-191995enThis article presents an accomplishment of the disaggregation analysis on the agricultural products consumer preferences. This is an alternative methodology to the product design problem in the area of agricultural marketing. This methodology applies a preference disaggregation analysis for each consumer separately in order to specify new brand ideas with the maximum possible ideas. Techniques related to market penetration strategy formulation are also utilised in the new product development. Finally, some characteristic results are presented through the implementation of the disaggregation model based on preferential data which are collected in the French olive oil markethttp://creativecommons.org/licenses/by/4.0/Advances in Multicriteria Analysis
Matsatsinis Nikolaos
Ματσατσινης Νικολαος
Grigoroudis Evangelos
Γρηγορουδης Ευαγγελος
Siskos, Yannis
Baourakis, George
Springer Verlag
Preference disaggregation analysis
Consumer behaviour
Agricultural marketing