A knowledge base for brand choice model selection A knowledge base for brand choice model selection Αφίσα σε Συνέδριο Conference Poster 2015-11-032000enThis article introduces a Knowledge Base, which has been created in order to overcome the problem of choosing the right model of consumer choice. With the registration and classification of as many models of consumer choice as possible, a Knowledge Base was created, which gives marketers the opportunity to choose quickly and easily the appropriate model on each occasion, in proportion with consumer characteristics.http://creativecommons.org/licenses/by/4.0/3-5European Symposium on Intelligent Techniques Matsatsinis Nikolaos Ματσατσινης Νικολαος Maria N. More Decision support systems Collective decision making Decision-making, Group group decision making collective decision making decision making group