Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
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| URI | http://purl.tuc.gr/dl/dias/DB9AADBC-73CA-4949-849F-40B79A479826 | - |
| Αναγνωριστικό | https://doi.org/10.26233/heallink.tuc.100856 | - |
| Γλώσσα | en | - |
| Μέγεθος | 558.6 kilobytes | en |
| Μέγεθος | 58 pages | en |
| Τίτλος | Decision process of technology early adopters, impact of utility function and opportunity cost | en |
| Δημιουργός | Moraitis Nikolaos | en |
| Δημιουργός | Μωραϊτης Νικολαος | el |
| Συντελεστής [Επιβλέπων Καθηγητής] | Matsatsinis Nikolaos | en |
| Συντελεστής [Επιβλέπων Καθηγητής] | Ματσατσινης Νικολαος | el |
| Συντελεστής [Μέλος Εξεταστικής Επιτροπής] | Moustakis Vasilis | en |
| Συντελεστής [Μέλος Εξεταστικής Επιτροπής] | Μουστακης Βασιλης | el |
| Συντελεστής [Μέλος Εξεταστικής Επιτροπής] | Tsafarakis Stelios | en |
| Συντελεστής [Μέλος Εξεταστικής Επιτροπής] | Τσαφαρακης Στελιος | el |
| Εκδότης | Πολυτεχνείο Κρήτης | el |
| Εκδότης | Technical University of Crete | en |
| Ακαδημαϊκή Μονάδα | Technical University of Crete::School of Production Engineering and Management | en |
| Ακαδημαϊκή Μονάδα | Πολυτεχνείο Κρήτης::Σχολή Μηχανικών Παραγωγής και Διοίκησης | el |
| Περίληψη | With the increase in technology offering as services or technological devices, consumers respond to new products at various waves in the product life cycle. The key interest in such a new product is meeting a specific acceptance by the early adopters allowing it to become viable in the early stages of the product life cycle. As the acceptance by the early adopters’ segment of the market is related in achieving the products launch allowing it to secure the initial market penetration viability threshold, identifying decision making patterns and rationales in early adopters will provide information that can be utilized to meet consumer expectation in future technology products. The suggested methodology to tackle the above is using a structured questioner that aims to (a) identify someone as an early adopter, (b) to also rank the subjective utility function of the consumer on each product, (c) to also rank the subjective opportunity cost against similar products. Following the above rationale, a consumer successfully identified as early adopter will potentially denote one of the following (i) utility function and opportunity cost are aligned thus the decision-making criteria was correct, (ii) utility function and opportunity cost are not aligned thus the decision-making criteria was false. The above methodology aims to only demonstrate by cross examining utility-function and opportunity cost the decision-making process of early adapters and provide optimization insights on rational choice theory for the specific target group. | en |
| Τύπος | Μεταπτυχιακή Διατριβή | el |
| Τύπος | Master Thesis | en |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2024-09-13 | - |
| Ημερομηνία Δημοσίευσης | 2024 | - |
| Θεματική Κατηγορία | Market segmentation | en |
| Θεματική Κατηγορία | Early adopters | en |
| Θεματική Κατηγορία | Consumer behavior | en |
| Θεματική Κατηγορία | Master of Technology & Innovation Management | en |
| Θεματική Κατηγορία | MTIM | en |
| Βιβλιογραφική Αναφορά | Nikolaos Moraitis, "Decision process of technology early adopters, impact of utility function and opportunity cost", Master Thesis, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2024 | en |
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