Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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| URI | http://purl.tuc.gr/dl/dias/039B84BD-6A0C-447B-AFA8-00F7FE63B2D5 | - |
| Αναγνωριστικό | https://doi.org/10.1080/02642060902960800 | - |
| Γλώσσα | en | - |
| Τίτλος | Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry | en |
| Δημιουργός | Moustakis Vasilis | en |
| Δημιουργός | Μουστακης Βασιλης | el |
| Δημιουργός | Zabetakis Leonidas | en |
| Δημιουργός | Ζαμπετακης Λεωνιδας | el |
| Δημιουργός | Melina Vekini | en |
| Εκδότης | Taylor & Francis | en |
| Περίληψη | In this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed. | en |
| Τύπος | Peer-Reviewed Journal Publication | en |
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | el |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-10-15 | - |
| Ημερομηνία Δημοσίευσης | 2011 | - |
| Βιβλιογραφική Αναφορά | Zampetakis, L.A. Vekini, M. and V. Moustakis. Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry. The Service Industries Journal .Vol. 31, Issue 6, 2011, DOI: 10.1080/02642060902960800 | en |
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