Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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| URI | http://purl.tuc.gr/dl/dias/09A4DEC6-4E8E-4DC4-B996-807AC4ACA745 | - |
| Αναγνωριστικό | https://doi.org/10.1007/978-94-017-0663-6_20 | - |
| Γλώσσα | en | - |
| Τίτλος | Consumer behavioural analysis using multicriteria method | en |
| Δημιουργός | Matsatsinis Nikolaos | en |
| Δημιουργός | Ματσατσινης Νικολαος | el |
| Δημιουργός | G. Baourakis | en |
| Δημιουργός | Y. Siskos | en |
| Εκδότης | Springer Verlag | en |
| Περίληψη | This article develops and tests an agricultural product design methodology employing consumer based models. Multidimensional data analysis and multicriteria techniques are utilised in determining market trends and introducing new Cretan brands into the Athenian olive oil market. More specifically, the following topics are examined: (1) new product development by determining the attributes and the criteria by which the olive oil product is perceived; (2) identification of the existing olive oil market segments; and (3) formulation of the best communication strategy by precisely measuring consumer attidutes and beliefs | en |
| Τύπος | Peer-Reviewed Journal Publication | en |
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | el |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-10-19 | - |
| Ημερομηνία Δημοσίευσης | 1995 | - |
| Βιβλιογραφική Αναφορά | Baourakis, G., N.F. Matsatsinis and Y. Siskos, "Consumer behavioural a nalysis using multicriteria method, in: Janssen, J., C.H. Skiadas and C. Zopounidis, (eds.)", Advances in Stochastic Modelling and Data Analysis , Kluwer Academic Publishers , pp. 328-338, 1995. DOI: 10.1007/978-94-017-0663-6_20 | en |
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