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Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/FCA8188B-5F8D-4B53-9B95-29C8A30CB5BC | ||
| Year | 1995 | ||
| Type of Item | Book Chapter | ||
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| Bibliographic Citation | Y. Siskos, E. Grigoroudis, N. F. Matsatsinis and G. Baourakis, "Preference disaggregation analysis in agricultural product consumer behaviour", Advances in Multicriteria Analysis, pp. 85-202, 1995. doi:10.1007/978-1-4757-2383-0_12 https://doi.org/10.1007/978-1-4757-2383-0_12 | ||
| Appears in Collections |
This article presents an accomplishment of the disaggregation analysis on the agricultural products consumer preferences. This is an alternative methodology to the product design problem in the area of agricultural marketing. This methodology applies a preference disaggregation analysis for each consumer separately in order to specify new brand ideas with the maximum possible ideas. Techniques related to market penetration strategy formulation are also utilised in the new product development. Finally, some characteristic results are presented through the implementation of the disaggregation model based on preferential data which are collected in the French olive oil market
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