Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/68C31DBD-A81B-4EC7-9F2C-4DDC1E1601EE | ||
| Year | 2010 | ||
| Type of Item | Conference Full Paper | ||
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| Bibliographic Citation | S. Tsafarakis, P. Delias, N. F. Matsatsinis," Optimal product line design workflows using a service oriented architecture," in 2010 10th Intern. Conf. on Intelligent Systems Design and Appl. (ISDA),pp.18-23.doi:10.1109/ISDA.2010.5687296 https://doi.org/10.1109/ISDA.2010.5687296 | ||
| Appears in Collections |
The optimal product line design problem consists of predicting the acceptance of new products in the market, prior of the actual production phase. It requires a unique blend of techniques and resources as it deals with multiple parameters and hard optimization problems. This paper proposes a service oriented architecture which outlines the basic features that a marketing decision support system should provide in order to address this problem. Each feature corresponds to a distinct service while the overall functionality is achieved though service orchestration. The proposed breakdown of the problem into distinct services fits intrinsically the way that marketing managers anticipate the optimal product line process, while it allows them the opportunity to get a solution without getting obstructed of the various, complex optimization parameters and needing to coordinate the whole process.
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