Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI | http://purl.tuc.gr/dl/dias/55E7007C-2A69-4335-BA9E-3707F9AA3AC0 | - |
| Identifier | https://doi.org/10.1007/978-3-540-92828-7_15 | - |
| Language | en | - |
| Title | Applications of MCDA in marketing and e-commerce | en |
| Creator | Matsatsinis Nikolaos | en |
| Creator | Ματσατσινης Νικολαος | el |
| Creator | Tsafarakis Stelios | en |
| Creator | Τσαφαρακης Στελιος | el |
| Creator | Lakiotaki Kleanthi | en |
| Creator | Λακιωτακη Κλεανθη | el |
| Publisher | ResearchGate | en |
| Content Summary | This chapter emphasizes on the major components under which MCDA applications in marketing and e-commerce have been developed and describes characteristic examples of research works that apply MCDA methodologies in marketing and e-commerce. The chapter is divided into two main sections separating the MCDA applications in the marketing discipline from those that appear in the ecommerce field. In each section fundamental notions of marketing and e-commerce are discussed accordingly and some characteristic examples of research works are analytically mentioned. The aim of this work is to endow candidate researchers that are interested in applyingMCDA methodologies in marketing and e-commerce with adequate background information to further develop their scopes and ideas. | en |
| Type of Item | Peer-Reviewed Journal Publication | en |
| Type of Item | Δημοσίευση σε Περιοδικό με Κριτές | el |
| License | http://creativecommons.org/licenses/by/4.0/ | en |
| Date of Item | 2015-10-21 | - |
| Date of Publication | 2010 | - |
| Bibliographic Citation | Tsafarakis, S., K. Lakiotaki, N. Matsatsinis, "Applications of MCDA in Marketing and eCommerce", Handbook of Multicriteria Analysis, Vol. 103, pp. 425-448, Apr. 2010. DOI: 10.1007/978-3-540-92828-7_15 | en |
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