Institutional Repository
Technical University of Crete
Technical University of Crete
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EL
| URI: | http://purl.tuc.gr/dl/dias/77B3F4EF-7DF8-40F1-A926-7855CB0DC248 | ||
| Year | 1995 | ||
| Type of Item | Book Chapter | ||
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| Bibliographic Citation | Y. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez, "Comparative behavioural analysis of European olive oil consumers", Advances in Stochastic Modelling and Data Analysis, pp. 293-310, 1995. doi: 10.1007/978-94-017-0663-6_18 https://doi.org/10.1007/978-94-017-0663-6_18 | ||
| Appears in Collections |
This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.
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