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Technical University of Crete
Technical University of Crete
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| URI | http://purl.tuc.gr/dl/dias/77B3F4EF-7DF8-40F1-A926-7855CB0DC248 | - |
| Identifier | https://doi.org/10.1007/978-94-017-0663-6_18 | - |
| Identifier | https://link.springer.com/chapter/10.1007%2F978-94-017-0663-6_18 | - |
| Language | en | - |
| Extent | 18 pages | en |
| Title | Comparative behavioural analysis of European olive oil consumers | en |
| Creator | Matsatsinis Nikolaos | en |
| Creator | Ματσατσινης Νικολαος | el |
| Creator | Grigoroudis Evangelos | en |
| Creator | Γρηγορουδης Ευαγγελος | el |
| Creator | Neguez F. | en |
| Creator | Baourakis, George | en |
| Creator | Siskos, Yannis | en |
| Publisher | Springer Verlag | en |
| Content Summary | This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined. | en |
| Type of Item | Κεφάλαιο σε Βιβλίο | el |
| Type of Item | Book Chapter | en |
| License | http://creativecommons.org/licenses/by/4.0/ | en |
| Date of Item | 2015-10-22 | - |
| Date of Publication | 1995 | - |
| Subject | Agricultural marketing | en |
| Subject | Data analysis | en |
| Subject | New products--Marketing | en |
| Bibliographic Citation | Y. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez, "Comparative behavioural analysis of European olive oil consumers", Advances in Stochastic Modelling and Data Analysis, pp. 293-310, 1995. doi: 10.1007/978-94-017-0663-6_18 | en |
| Book Title | Advances in Stochastic Modelling and Data Analysis | en |
| Book Series | en |
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