Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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EL
| URI | http://purl.tuc.gr/dl/dias/88FAEE3F-F3E8-4433-9BF7-408D47313574 | - |
| Αναγνωριστικό | https://doi.org/10.1080/12460125.1993.10511556 | - |
| Γλώσσα | en | - |
| Μέγεθος | 26 pages | en |
| Τίτλος | A DSS for market analysis and new product design | en |
| Δημιουργός | Matsatsinis Nikolaos | en |
| Δημιουργός | Ματσατσινης Νικολαος | el |
| Δημιουργός | Siskos, Yannis | en |
| Εκδότης | Taylor & Francis | en |
| Περίληψη | A system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented. | en |
| Τύπος | Peer-Reviewed Journal Publication | en |
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | el |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-11-03 | - |
| Ημερομηνία Δημοσίευσης | 1993 | - |
| Θεματική Κατηγορία | Services marketing | en |
| Θεματική Κατηγορία | service industries marketing | en |
| Θεματική Κατηγορία | services marketing | en |
| Βιβλιογραφική Αναφορά | Y. Siskos, N. Matsatsinis ," A DSS for market analysis and new product design," J.of Dec. Systems ,vol.2,no.1 ,pp. 35-60,1993.doi: 10.1080/12460125.1993.10511556 | en |
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