Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/6CCE3908-BA2D-4991-9DC8-6AAC916CDEED | ||
| Year | 2000 | ||
| Type of Item | Conference Poster | ||
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| Bibliographic Citation | N.F. Matsatsinis, N.M. More.(2000). A knowledge base for brand choice model selection.Presented at European Symposium on Intelligent Techniques.[online].Available:http://dina2000.gotoip2.com/news/UploadFiles/t12.pdf | ||
| Appears in Collections |
This article introduces a Knowledge Base, which has been created in order to overcome the problem of choosing the right model of consumer choice. With the registration and classification of as many models of consumer choice as possible, a Knowledge Base was created, which gives marketers the opportunity to choose quickly and easily the appropriate model on each occasion, in proportion with consumer characteristics.
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