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Technical University of Crete
Technical University of Crete
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| URI | http://purl.tuc.gr/dl/dias/6CCE3908-BA2D-4991-9DC8-6AAC916CDEED | - |
| Identifier | http://dina2000.gotoip2.com/news/UploadFiles/t12.pdf | - |
| Language | en | - |
| Extent | 3 pages | en |
| Title | A knowledge base for brand choice model selection | en |
| Creator | Matsatsinis Nikolaos | en |
| Creator | Ματσατσινης Νικολαος | el |
| Creator | Maria N. More | en |
| Content Summary | This article introduces a Knowledge Base, which has been created in order to overcome the problem of choosing the right model of consumer choice. With the registration and classification of as many models of consumer choice as possible, a Knowledge Base was created, which gives marketers the opportunity to choose quickly and easily the appropriate model on each occasion, in proportion with consumer characteristics. | en |
| Type of Item | Αφίσα σε Συνέδριο | el |
| Type of Item | Conference Poster | en |
| License | http://creativecommons.org/licenses/by/4.0/ | en |
| Date of Item | 2015-11-03 | - |
| Date of Publication | 2000 | - |
| Subject | Decision support systems | en |
| Subject | Collective decision making | en |
| Subject | Decision-making, Group | en |
| Subject | group decision making | en |
| Subject | collective decision making | en |
| Subject | decision making group | en |
| Bibliographic Citation | N.F. Matsatsinis, N.M. More.(2000). A knowledge base for brand choice model selection.Presented at European Symposium on Intelligent Techniques.[online].Available:http://dina2000.gotoip2.com/news/UploadFiles/t12.pdf | en |
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