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DIMITRA: An intelligent decision support system for agricultural products development decisions

Matsatsinis Nikolaos, Siskos Yiannis

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Year 2001
Type of Item Conference Full Paper
Bibliographic Citation N.F. Matsatsinis, Y. Siskos.(2001).DIMITRA: An intelligent decision support system for agricultural products development decisions.Presentes at 3rd European Conference of the European Federation for Information Technology in Agriculture, Food and the Environment (EFITA ).[online].Available:
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The paper presents an intelligent decision support system named DIMITRA for agricultural products development decisions. The system acts as a consultant for marketers providing visual support to enhance understanding and overcome their lack of expertise. The databases of the system result from consumers surveys. The system’s model base encompasses statistical analysis, preference analysis, and consumer choice models. DIMITRA incorporates the following knowledge bases, in order to support marketing decision makers in the various stages of the product development process: selection of data analysis method, selection of market formula simulation, and evaluation of the financial status of enterprises. The system allows the decision makers to identify and examine the existing and potential market shares, formulate the appropriate communication and penetration strategies based on consumer attitudes and beliefs, adjust production according to the product’s demand and, determine the most promising markets for the agricultural co-operatives and the agribusiness firms.