Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
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| URI | http://purl.tuc.gr/dl/dias/BA253FF8-6995-4825-B857-0723EF5416B6 | - |
| Αναγνωριστικό | http://www.researchgate.net/profile/Pavlos_Delias2/publication/215460198_Automating_Marketing_Campaign_Management_Through_an_Agent-based_Workflow_Management_System/links/09e4150a27adb8e733000000.pdf | - |
| Γλώσσα | en | - |
| Μέγεθος | 9 pages | en |
| Τίτλος | Automating marketing campaign management through an agent-based workflow management system | en |
| Δημιουργός | Matsatsinis Nikolaos | en |
| Δημιουργός | Ματσατσινης Νικολαος | el |
| Δημιουργός | Delias Pavlos | en |
| Δημιουργός | Δελιας Παυλος | el |
| Δημιουργός | Doulamis Anastasios | en |
| Δημιουργός | Δουλαμης Αναστασιος | el |
| Δημιουργός | Klimis Ntalianis | en |
| Περίληψη | Marketing campaigns are an important marketing process that support the communication of brands and products to the wide public. Although a campaign may be significantly different from another, the main steps have been outlined by marketing experts, making a formal representation of the campaign workflow possible. In this paper, we advocate that using a process definition language to describe the marketing campaigns, we can support the management of multiple concurrent campaigns through automation. A multi-agent architecture is proposed to frame a workflow management system so that extensive integration of heterogeneous resources is achieved. These resources may refer to humans, software tools, machines or organizational assets, all required for the actual execution of a campaign. The coordination of the resources is based on the agent brokering paradigm and on scheduling algorithms. A prototype architecture, extending the open source platform WADE, is summarized and presented in a dedicated section, while an outline of the critical functions is also attached. | en |
| Τύπος | Πλήρης Δημοσίευση σε Συνέδριο | el |
| Τύπος | Conference Full Paper | en |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-11-04 | - |
| Ημερομηνία Δημοσίευσης | 2009 | - |
| Θεματική Κατηγορία | Finance, Personal--Marketing | en |
| Θεματική Κατηγορία | Marketing of financial planning services | en |
| Θεματική Κατηγορία | financial planners marketing | en |
| Θεματική Κατηγορία | finance personal marketing | en |
| Θεματική Κατηγορία | marketing of financial planning services | en |
| Βιβλιογραφική Αναφορά | P. Delias, K. Ntalianis, A. Doulamis, N. Matsatsinis .(2009). Automating marketing campaign management through an agent-based workflow management system.Presented at International Conference on Recent Advances in Computer Engineering.[online].Available: http://www.researchgate.net/profile/Pavlos_Delias2/publication/215460198_Automating_Marketing_Campaign_Management_Through_an_Agent-based_Workflow_Management_System/links/09e4150a27adb8e733000000.pdf | en |
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