Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
|
EL
| URI | http://purl.tuc.gr/dl/dias/0FF74997-FC5A-4430-A895-7F4C1B0CF5FF | - |
| Αναγνωριστικό | https://www.inderscienceonline.com/doi/abs/10.1504/IJDATS.2015.068750 | - |
| Αναγνωριστικό | https://doi.org/10.1504/IJDATS.2015.068750 | - |
| Γλώσσα | en | - |
| Μέγεθος | 16 pages | en |
| Τίτλος | Strategic decision making using multicriteria analysis: new service development in Greek hotels | en |
| Δημιουργός | Kitsios Fotios | en |
| Δημιουργός | Κιτσιος Φωτιος | el |
| Δημιουργός | Grigoroudis Evangelos | en |
| Δημιουργός | Γρηγορουδης Ευαγγελος | el |
| Δημιουργός | Giannikopoulos Konstantinos | en |
| Δημιουργός | Michael Doumpos | en |
| Δημιουργός | Δουμπος Μιχαλης | el |
| Δημιουργός | Zopounidis Konstantinos | en |
| Δημιουργός | Ζοπουνιδης Κωνσταντινος | el |
| Εκδότης | Inderscience | en |
| Περίληψη | The main purpose of the study is to highlight the new service development as a key determinant of diversification strategy in the hospitality industry. Successful new services strengthen the hotels' innovation orientation, constitute the basis for the future competitiveness, growth and survival, while they also aspire to be the drivers to countering the economic crisis, giving to all studies related to hotel service development an increased importance. In difference to other similar studies, the identification of critical success factors in this study was attempted with the use of multicriteria methodologies. Data was collected using in depth structured and questionnaire-based interviews with hotel managers in a representative sample of hotels in Easter Macedonia. Finally, the paper aims to justify the validity of the adopted model as a general approach that predicts the success of a new hospitality service based on a set of critical factors. | en |
| Τύπος | Peer-Reviewed Journal Publication | en |
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | el |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-11-05 | - |
| Ημερομηνία Δημοσίευσης | 2015 | - |
| Θεματική Κατηγορία | New service development | en |
| Θεματική Κατηγορία | Hospitality industry | en |
| Θεματική Κατηγορία | Diversification strategy | en |
| Θεματική Κατηγορία | Multicriteria decision analysis | en |
| Βιβλιογραφική Αναφορά | F. Kitsios, E. Grigoroudis, K. Giannikopoulos, M. Doumpos and C. Zopounidis, "Strategic decision making using multicriteria analysis: new service development in Greek hotels," Int. J. Data Anal. Tech. Strat., vol. 7, no. 2, pp. 187-202, 2015. doi:10.1504/IJDATS.2015.068750 | en |
Copyright © DIAS 2013
