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A fuzzy sets approach to new product portfolio management

Bilalis Nikolaos, Lolos D., Antoniadis Aristomenis, Emiris Dimitris

Πλήρης Εγγραφή


URI: http://purl.tuc.gr/dl/dias/1A5068DF-7CAB-411D-8210-BEB72DB9FF4F
Έτος 2002
Τύπος Πλήρης Δημοσίευση σε Συνέδριο
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Λεπτομέρειες
Βιβλιογραφική Αναφορά N. Bilalis, D. Lolos, A. Antoniadis and D. Emiris, "A fuzzy sets approach to new product portfolio management," in IEEE International Engineering Management Conference, 2002. doi: 10.1109/IEMC.2002.1038480 https://doi.org/10.1109/IEMC.2002.1038480
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Περίληψη

The evaluation of R&D projects in a hightechnology firm is very important. A lot of them quiteoften do not lead to new products as management didnot take into consideration indexes such as probability ofcommercial success, technological success, strategic fit,etc which cannot be expressed in a quantitative form. Anefficient and reliable approach for evaluating R&Dprojects capable of handling simultaneously thequantitative and qualitative criteria involved based onthe theory of Fuzzy Logic is presented and a softwaremodel of the approach has been developed and tested ina real environment. It is a multiple criteria decisionmakingmethod where all projects are rated according toa number of quantitative and qualitative criteriacapturing possibilities of technical and commercialsuccess and the consistency of the projects with businessstrategy. We report on the criteria used for theevaluation of the projects and on the operation of thesoftware model.

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