Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/8C287774-8447-4548-B1B4-4D7A57897C2B | ||
| Year | 2016 | ||
| Type of Item | Book Chapter | ||
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| Bibliographic Citation | I. Karantonis, G. Baourakis and C. Zopounidis, "Performance evaluation of hotel enterprises in Crete: a multi-criteria approach" in Factors Affecting Firm Competitiveness and Performance in the Modern Business World. Hershey, Pennsylvania: IGI Global, 2016, ch.5, pp. 129-161. doi: 10.4018/978-1-5225-0843-4.ch005 https://doi.org/10.4018/978-1-5225-0843-4.ch005 | ||
| Appears in Collections |
The main purpose of this chapter is to evaluate the financial performance of hotel enterprises in Crete from a Multiple-Criteria Decision Making (MCDM) perspective. Crete is one of the most developed tourist destinations in the Mediterranean basin and the hotel sector plays a major role constituting the main driving power towards economic growth. In this study, the multi-criteria method PROMETHEE II, based on outranking relations, will be implemented based on five different criteria. The original financial data are obtained through financial statements for the recession period 2008-2012. According to the availability of data, the sample consists of 194 hotel companies. The present study provides valuable insights for a number of stakeholders in such a dynamic competitive sector.
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