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Breaking the curse: extracting strategic directions for hotel industry in Wuhan from TripAdvisor quantitative rating

Glaveli Niki, Manolitzas Panagiotis, Palamas Stergios, Liassidis Chris, Grigoroudis Evangelos

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URIhttp://purl.tuc.gr/dl/dias/75155CD6-598C-4D26-8F38-F55FA5951076-
Identifierhttps://doi.org/10.1080/13032917.2022.2051194-
Identifierhttps://www.tandfonline.com/doi/full/10.1080/13032917.2022.2051194-
Languageen-
Extent5 pagesen
TitleBreaking the curse: extracting strategic directions for hotel industry in Wuhan from TripAdvisor quantitative ratingen
CreatorGlaveli Nikien
CreatorManolitzas Panagiotisen
CreatorΜανωλιτζας Παναγιωτηςel
CreatorPalamas Stergiosen
CreatorLiassidis Chrisen
CreatorGrigoroudis Evangelosen
CreatorΓρηγορουδης Ευαγγελοςel
PublisherRoutledgeen
Content SummaryThe coronavirus pandemic had a tremendous impact on the hotel industry worldwide. The present study highlights strategic directions for quality improvements and customer satisfaction enhancement in Wuhan hotels by applying Multiple Criteria Satisfaction Analysis to online user-generated satisfaction ratings. In total, 21.247 guest satisfaction ratings on four aspects of hotel stay (location, cleanliness, value for money and service) as well as on overall satisfaction for the 406 hotels listed for Wuhan on TripAdvisor were retrieved. The analysis revealed that convenient location is the most important satisfaction criterion for hotel guests’ satisfaction and that hotels perform well regarding this criterion. Also, cleanliness, value for moneyand service can be potential threats for customer satisfaction.en
Type of ItemΠαρατήρηση/Σχολιασμόςel
Type of ItemNoteen
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2024-02-15-
Date of Publication2023-
SubjectCovid-2019en
SubjectTripAdvisoren
SubjectMultiple criteria satisfaction analysisen
SubjectDecision-makingen
Bibliographic CitationN. Glaveli, P. Manolitzas, S. Palamas, C. Liassidis and E. Grigoroudis, “Breaking the curse: extracting strategic directions for hotel industry in Wuhan from TripAdvisor quantitative rating,” Anatolia, vol. 34, no. 2, pp. 275–279, Apr. 2023, doi: 10.1080/13032917.2022.2051194.en

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