Institutional Repository
Technical University of Crete
Technical University of Crete
EN
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EL
| URI | http://purl.tuc.gr/dl/dias/FB5969DC-58F1-46C6-9EB6-E2550B9BDFE9 | - |
| Identifier | https://doi.org/10.1016/S0377-2217(98)00220-3 | - |
| Language | en | - |
| Extent | 19 pages | en |
| Title | MARKEX: An intelligent decision support system for product development decisions | en |
| Creator | Matsatsinis Nikolaos | en |
| Creator | Ματσατσινης Νικολαος | el |
| Creator | Siskos, Yannis | en |
| Publisher | Elsevier | en |
| Content Summary | A new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process. | en |
| Type of Item | Peer-Reviewed Journal Publication | en |
| Type of Item | Δημοσίευση σε Περιοδικό με Κριτές | el |
| License | http://creativecommons.org/licenses/by/4.0/ | en |
| Date of Item | 2015-11-03 | - |
| Date of Publication | 1999 | - |
| Subject | Capability, Financial (Financial literacy) | en |
| Subject | Financial capability (Financial literacy) | en |
| Subject | Literacy, Financial | en |
| Subject | financial literacy | en |
| Subject | capability financial financial literacy | en |
| Subject | financial capability financial literacy | en |
| Subject | literacy financial | en |
| Bibliographic Citation | N.F. Matsatsinis, Y. Siskos ," MARKEX: An intelligent decision support system for product development decisions ,"Europ.J.f Operational Res.,vol. 113,no. 2, pp.336-354 ,Mar. 1999.doi:10.1016/S0377-2217(98)00220-3 | en |
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