Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI | http://purl.tuc.gr/dl/dias/523109ED-3029-45D9-A057-AD7BAC8E59E9 | - |
| Identifier | https://doi.org/10.1108/09590550710743717 | - |
| Language | en | - |
| Extent | 21 pages | en |
| Title | Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market | en |
| Creator | Matsatsinis Nikolaos | en |
| Creator | Ματσατσινης Νικολαος | el |
| Creator | Grigoroudis, Evangelos | en |
| Creator | Samaras Andreas | en |
| Creator | Σαμαρας Ανδρεας | el |
| Publisher | Emerald Group Publishing Limited | en |
| Content Summary | This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics. | en |
| Type of Item | Peer-Reviewed Journal Publication | en |
| Type of Item | Δημοσίευση σε Περιοδικό με Κριτές | el |
| License | http://creativecommons.org/licenses/by/4.0/ | en |
| Date of Item | 2015-11-03 | - |
| Date of Publication | 2007 | - |
| Subject | Finance, Personal--Marketing | en |
| Subject | Marketing of financial planning services | en |
| Subject | financial planners marketing | en |
| Subject | finance personal marketing | en |
| Subject | marketing of financial planning services | en |
| Bibliographic Citation | N.F. Matsatsinis, E. Grigoroudis, A.P. Samaras ," Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market," Intern. J. of Retail and Distrib.Management,vol.35 ,no.5, pp. 342-362,2007.doi:10.1108/09590550710743717 | en |
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