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Measurement of customer preferences for designing luxury hotels using conjoined analysis

Vazakas Vasileios

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URIhttp://purl.tuc.gr/dl/dias/FF0398EA-56E7-4C92-BF8C-E9915FD7CB89-
Identifierhttps://doi.org/10.26233/heallink.tuc.92365-
Languageen-
Extent88 pagesen
Extent3.2 megabytesen
TitleMeasurement of customer preferences for designing luxury hotels using conjoined analysis en
CreatorVazakas Vasileiosen
CreatorΒαζακας Βασιλειοςel
Contributor [Thesis Supervisor]Tsafarakis Steliosen
Contributor [Thesis Supervisor]Τσαφαρακης Στελιοςel
Contributor [Committee Member]Matsatsinis Nikolaosen
Contributor [Committee Member]Ματσατσινης Νικολαοςel
Contributor [Committee Member]Grigoroudis Evangelosen
Contributor [Committee Member]Γρηγορουδης Ευαγγελοςel
PublisherΠολυτεχνείο Κρήτηςel
PublisherTechnical University of Creteen
Academic UnitTechnical University of Crete::School of Production Engineering and Managementen
Academic UnitΠολυτεχνείο Κρήτης::Σχολή Μηχανικών Παραγωγής και Διοίκησηςel
DescriptionΜεταπτυχιακή εργασία που υποβλήθηκε στο τμήμα Μηχανικών Παραγωγής και Διοίκησης el
Content SummaryUrban hotels have attributes that potential clients could choose from to create their references while selecting which hotel to stay. This study would identify what attributes are considered by consumers, as well as combinations of attributes that need to be analysed into the main preferences of consumers. The purpose of this study is to determine the level of attribute which becomes important to a consumer and group the consumers with similar preferences. en
Type of ItemΜεταπτυχιακή Διατριβήel
Type of ItemMaster Thesisen
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2022-06-10-
Date of Publication2021-
SubjectConjoint analysisen
Bibliographic CitationVasileios Vazakas, "Measurement of customer preferences for designing luxury hotels using conjoined analysis", Master Thesis, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2021en

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