Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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EL
| URI | http://purl.tuc.gr/dl/dias/625F92EE-16A2-4A08-886A-C05AB90DA6ED | - |
| Αναγνωριστικό | https://www.infona.pl/resource/bwmeta1.element.baztech-article-BPP1-0001-0088 | - |
| Γλώσσα | en | - |
| Μέγεθος | 21 pages | en |
| Τίτλος | Strategic marketing decisions using raw data, experts' knowledge and multicriteria methods | en |
| Δημιουργός | Matsatsinis Nikolaos | en |
| Δημιουργός | Ματσατσινης Νικολαος | el |
| Δημιουργός | Samaras Andreas | en |
| Δημιουργός | Σαμαρας Ανδρεας | el |
| Δημιουργός | H. Hatzis | en |
| Εκδότης | INFONA | en |
| Περίληψη | The need to combine data and experts' knowledge in order to solve omplex and ill-structured decision problems is a major concern in the modern arketing and management science. In this paper, the functionality óf an intelligent Decision Support System, named MARKEX, is presented. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. MARKEX incorporates partial knowledge bases to support decision-makers in different stages of the product development process. The data bases Eof the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical and data analysis, preference analysis, and consumer choice models. | en |
| Τύπος | Peer-Reviewed Journal Publication | en |
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | el |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-10-20 | - |
| Ημερομηνία Δημοσίευσης | 1998 | - |
| Βιβλιογραφική Αναφορά | Matsatsinis, N.F., A.P. Samaras and H.N. Hatzis, "Strategic Marketing Decisions Using Raw Data, Experts' Knowledge and Multicriteria Methods", Foundations of Computing and Decisions Sciences, Vol. 23, No. 2, pp. 87-107. 1998. url:https://www.infona.pl/resource/bwmeta1.element.baztech-article-BPP1-0001-0088 | en |
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