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Enhancing sustainable performance in the juice industry: A Balanced Scorecard approach

Markopoulou Danai-Eleni

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Summary

In today's business environment, sustainability has gained significant attention by helping companies to implicate social, economic, and environmental sectors to the strategy and management of the company. Although the sustainability concept has been known for it’s perks for a while now, many organizations still do not know how to implement or measure its outputs. This thesis explores the Sustainability Balanced Scorecard (SBSC) as a strategic tool designed to integrate sustainability metrics into corporate management systems. The initial chapters lay the groundwork by defining sustainability in the context of business, illustrating its evolution from a niche interest to a global imperative due to increasing environmental challenges and stakeholder pressures. It further details the growing emphasis on sustainability in industrial sectors propelled by regulatory shifts, changing market demands, and heightened public consciousness.The thesis delineates the theoretical foundations of the SBSC, extending the classic BSC model—traditionally focusing on financial outcomes—to embrace sustainability. This expansion involves four perspectives: financial, customer, internal processes, and learning and growth, with a significant addition of sustainability metrics. Empirical data and case studies within the thesis illustrate the practical application of the SBSC in various industries, highlighting both the achievements and challenges faced by organizations in integrating these principles into their operational and strategic frameworks. Quantitative information was gathered alongside qualitative perspectives to formulate the SBSC. The methodology included the adaptation of Key performance indicators (KPIs) to the research followed by a thorough SWOT analysis to assess the efficacy of the Strategic Balanced Scorecard (SBSC) across different situations. It includes a detailed review of literature and existing models, proposing enhancements tailored to specific industry needs, particularly focusing on hybrid renewable energy systems (HRES) and their integration into the SBSC framework.The concluding section repeats the relevance of the SBSC in modern business practices by connecting traditional business strategy with the emergent of sustainability context. As this thesis demonstrates through analysis and systematic argumentation, the SBSC represents a critical instrument to secure continuity and long-term competitiveness of a company within the dynamics of an ecologically conscious market environment.

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