Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/BA527A3D-12B0-4D0B-A814-956D27118407 | ||
| Year | 2025 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Anna Pateraki, "Measurement of customer satisfaction at a bakery product business", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2025 https://doi.org/10.26233/heallink.tuc.102259 | ||
| Appears in Collections |
The purpose of this thesis is to measure customer satisfaction for the company "Paterakis Bakery Products." The research was conducted in two stages: initially, data were collected from the company's customers through the distribution of a specially designed questionnaire. In the second stage, the collected data were analyzed using the MUSA (Multicriteria Satisfaction Analysis) method. The results derived from this method indicate customer satisfaction both overall and across individual criteria, thereby helping the company identify areas of high satisfaction as well as those where it underperforms. Consequently, the company was provided with the opportunity to pinpoint areas of weakness and focus on further improvements aimed at increasing the overall level of customer satisfaction.
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