Institutional Repository
Technical University of Crete
Technical University of Crete
EN
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| URI: | http://purl.tuc.gr/dl/dias/02F7F230-CFC2-42CD-B999-31FE4AC9C84A | ||
| Year | 2025 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Emmanouil Kourinos, "Research and development of "ShadesForYou" business plan", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2025 https://doi.org/10.26233/heallink.tuc.103635 | ||
| Appears in Collections |
ShadesForYou is an innovative startup that leverages Augmented Reality (AR) and Virtual Reality (VR) technologies to support optical stores in the digital age. The platform provides a comprehensive solution, including the creation of e-shops and personalized real-time eyewear trials. Its goal is to enhance the online presence of optical stores, increase sales, and improve user experience.Market research revealed a growing demand for online solutions, especially following the challenges posed by the pandemic. Although Greek businesses are still at an early stage of adopting innovations, ShadesForYou fills this gap by offering affordable and high-quality services. Based on the SWOT analysis, the company has significant advantages, such as innovation, ease of use, and competitive pricing, while facing challenges like the need for continuous technological development and potential new competitors entering the market.ShadesForYou has the potential to transform the optical industry in Greece, offering value to both businesses and consumers. With the right strategy and strengthened partnerships, the company can expand nationally and internationally, contributing to technological innovation.Keywords: ShadesForYou, Augmented Reality, Virtual Reality, e-commerce, optical stores, eyewear trials, innovation, AR, VR, digital transformation.
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