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Impact of Airbnb on the tourism in the region of Crete

Pollaki Adrianna

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Summary

In recent years, the term “Sharing Economy” has become widely used to describe economic activity facilitated through digital platforms, where private individuals engage in peer-to-peer transactions by granting access to underutilized or available resources, primarily for financial gain. One of the most prominent examples of this practice is the short-term rental of properties via the Airbnb platform, which has enabled numerous property owners in Greece to capitalize on increased tourist demand by offering private accommodations.This study aims to examine the impact of the sharing economy on the tourism sector overall, and more specifically on the hotel industry, with a focus on the Regional Unit of Crete. Its significance lies in the fact that, for the first time, the consequences of short-term rentals are becoming so pronounced that legislative measures are being introduced to regulate and potentially restrict the spread of the Airbnb phenomenon.An additional objective of the study is to present the regulatory framework governing short-term rentals in Greece, along with a comparative overview of policy initiatives adopted at the European level to address similar challenges.The structure of the study begins with the theoretical framework concerning the concept of the sharing economy, highlighting Airbnb as the most representative platform in the accommodation sector. This is followed by an overview of the tourism dynamics in Crete, and a detailed presentation of the research methodology employed to address the core research questions. The final section explores the regulatory landscape at both the national and European levels, leading to the study's conclusions.Key – Words: Sharing Economy, Short term rentals, Tourism, Airbnb, Crete

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