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Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry

Moustakis Vasilis, Zabetakis Leonidas, Melina Vekini

Πλήρης Εγγραφή

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Περίληψη

In this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed.

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