Ιδρυματικό Αποθετήριο
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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EL
| URI: | http://purl.tuc.gr/dl/dias/09A4DEC6-4E8E-4DC4-B996-807AC4ACA745 | ||
| Έτος | 1995 | ||
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | ||
| Άδεια Χρήσης |
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| Βιβλιογραφική Αναφορά | Baourakis, G., N.F. Matsatsinis and Y. Siskos, "Consumer behavioural a nalysis using multicriteria method, in: Janssen, J., C.H. Skiadas and C. Zopounidis, (eds.)", Advances in Stochastic Modelling and Data Analysis , Kluwer Academic Publishers , pp. 328-338, 1995. DOI: 10.1007/978-94-017-0663-6_20 https://doi.org/10.1007/978-94-017-0663-6_20 | ||
| Εμφανίζεται στις Συλλογές |
This article develops and tests an agricultural product design methodology employing consumer based models. Multidimensional data analysis and multicriteria techniques are utilised in determining market trends and introducing new Cretan brands into the Athenian olive oil market. More specifically, the following topics are examined: (1) new product development by determining the attributes and the criteria by which the olive oil product is perceived; (2) identification of the existing olive oil market segments; and (3) formulation of the best communication strategy by precisely measuring consumer attidutes and beliefs
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