Institutional Repository
Technical University of Crete
Technical University of Crete
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EL
| URI: | http://purl.tuc.gr/dl/dias/290E3F56-6942-4E24-B49C-133B275DDFEF | ||
| Year | 1996 | ||
| Type of Item | Peer-Reviewed Journal Publication | ||
| License |
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| Bibliographic Citation | Baourakis, G., N.F. Matsatsinis and Y. Siskos, "Agricultural product development using multidimensional and multicriteria analyses: The case of wine", European Journal of Operational Research, vol. 94, no. 2, pp. 321-334, Oct. 1996. doi:10.1016/0377-2217(95)00173-5 https://doi.org/10.1016/0377-2217(95)00173-5 | ||
| Appears in Collections |
Multicriteria analysis and multidimensional statistical methods can collaborate and offer new prospects in the fields of decision support and management in general. This paper presents a survey-based methodology which combines a multicriteria model for the consumer's preference analysis as well as classical data analysis models to design agricultural products. The new products are developed in such a way that they eventually achieve the maximum possible market share. A real study for the Athenian wine market is presented for illustration. The paper concludes with some further reccomendations.
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