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Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/523109ED-3029-45D9-A057-AD7BAC8E59E9 | ||
| Year | 2007 | ||
| Type of Item | Peer-Reviewed Journal Publication | ||
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| Bibliographic Citation | N.F. Matsatsinis, E. Grigoroudis, A.P. Samaras ," Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market," Intern. J. of Retail and Distrib.Management,vol.35 ,no.5, pp. 342-362,2007.doi:10.1108/09590550710743717 https://doi.org/10.1108/09590550710743717 | ||
| Appears in Collections |
This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics.
Copyright © DIAS 2013
