Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/003EB8C5-2E0F-4BA1-844E-89741939E7D7 | ||
| Year | 2011 | ||
| Type of Item | Peer-Reviewed Journal Publication | ||
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| Bibliographic Citation | N/A for this language | ||
| Appears in Collections |
Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, et al. (1994) estimate that for a mod- erately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions.
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