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Using emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspective

Zabetakis Leonidas, Kafetsios, Konstantinos, Moustakis Vasilis

Πλήρης Εγγραφή

URI: http://purl.tuc.gr/dl/dias/F1984867-DAA9-4036-BB07-50713ADAAB7A
Έτος 2017
Τύπος Δημοσίευση σε Περιοδικό με Κριτές
Άδεια Χρήσης
Λεπτομέρειες
Βιβλιογραφική Αναφορά L. A. Zampetakis, K. Kafetsios and V. Moustakis, "Using emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspective," J. Bus. Venturing Insights, vol. 7, pp. 50-54, Jun. 2017. doi: 10.1016/j.jbvi.2017.03.002 https://doi.org/10.1016/j.jbvi.2017.03.002
Εμφανίζεται στις Συλλογές
Δημοσιεύσεις σε Περιοδικά στην Κοινότητα Σχολή Μηχανικών Παραγωγής και Διοίκησης

Περίληψη

Can a person's emotional expressions, influence attitudes towards entrepreneurship of individuals who observe those expressions One hundred and seventy nine participants were assigned to watch a short film conveying positive affect about business startup, a short film conveying both positive and negative affect and a short film with no affect. Participants completed attitude measures before watching, and after watching the films. Controlling for the effects of individual differences and film characteristics, results showed that individuals in the positive affect group had more favorable attitudes towards entrepreneurship, after watching the short film, unlike their mixed affect or control group counterparts.

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