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Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/D03341F2-CE40-4FBC-A8F1-3D188D6DA01F | ||
| Year | 2019 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Silouani Gounioti, "Measuring consumer preferences and attitudes regarding bread toast, using Choice-Based Conjoint Analysis", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2019 https://doi.org/10.26233/heallink.tuc.80831 | ||
| Appears in Collections |
In this diploma thesis, there has been an assessment of the preferences and attitudes of the ‘Masoutis’ congiomerate costumers in the prefecture of Thessaloniki, regarding toast bread choice.Within the framework of this thesis, it was used an e-questionnaire, in which the respondents were asked to choose a product out of a range of differentiated choices with specific characteristics and levels. At the same time, they were asked to express their opinion about toast bread. The method that was utilized is called Choice Based Conjoint Analysis through the utilization of the Sawtooth software along with a Latent Class model to facilitate the data analysis. Meanwhile, there has been an assessment of the relationships among the variables that were utilized in the survey with the use of statistics tests such as Pearson Chi-Square tests and Multivariate Analysis Variance (MANOVA)
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