Institutional Repository
Technical University of Crete
Technical University of Crete
EN
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| URI: | http://purl.tuc.gr/dl/dias/6983D16A-7D18-4C5B-A310-62D437205336 | ||
| Year | 2019 | ||
| Type of Item | Diploma Work | ||
| License |
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| Bibliographic Citation | Kanakis Xenakis, "Measurement and analysis of users’ preferences and attitudes regarding Drones", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2019 https://doi.org/10.26233/heallink.tuc.80953 | ||
| Appears in Collections |
Regarding the present diploma thesis, a measurement of consumers’ preferences and attitudes, regarding drones and their characteristics, was conducted. Within the framework of this study, an online questionnaire was created and the respondents were asked to choose a Drone among a number of differentiated options with certain attributes and levels. Moreover, the respondents were asked to answer to some questions regarding their opinions about the way Drones are used. The method that was used is the “Choice Based Conjoint Analysis” , through the usage of the “Sawtooth” software and “Latent Class” model was used for data analysis. Additionally, Pearson Chi-square tests and Multivariate Analysis of Variance (MANOVA) were used to evaluate relationships between the variables that were used in this study.
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