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Agricultural development and tourism

Mavromichelaki Eleni

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Year 2019
Type of Item Master Thesis
Bibliographic Citation Eleni Mavromichelaki, "Agricultural development and tourism", Master Thesis, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2019
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The agricultural sector and the tourism are key pillars of the Greek economy.They significantly increase the country's GDP and reduce the level of unemployment.Analyzing these two areas we conclude that there is a strong interaction between them through various parameters that are examined. This paper presents the current status and statistics for them and the policies and stakeholders involved in each area. In order to investigate the matter at a practical level a survey was conducted in the Prefecture of Chania. Initially, tourism data were used which are collected each year by local agencies investigating the tourism trends. The data where involved with the agricultural sector were selected. Afterward a questionnaire survey was conducted to farmers and agri-food businesses. Respondents answered questions about the characteristics of their holding / business, the activities they are engaged in, the products they produce and their market shares, if they are interested in agro-tourism activities and their views on the impact of the agricultural sector on tourism, and vice versa on the impact of tourism on the agricultural sector.The results show that the majority of agricultural enterprises in the Prefectureare engaged in the production and trade of agricultural products, the main product categories being olive oil, wine and “tsikoudia & other spirits”, while the majority of products are sold to wholesalers. There is a fairly high percentage of interested people in the agricultural sector for agro-tourism activities. Those who are already engaged, do it mainly to promote their products, since most of the times the entrance is for free.Finally, the majority believes that both sectors have a positive impact on each other through specific factors of influence.

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