Institutional Repository
Technical University of Crete
Technical University of Crete
EN
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| URI: | http://purl.tuc.gr/dl/dias/9BB7689D-43F6-4A30-B225-21123A3789FC | ||
| Year | 2019 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Antonia Koufaki, "Measurement and analysis of users’ preferences and attitudes regarding online peer-to-peer ridesharing", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2019 https://doi.org/10.26233/heallink.tuc.83927 | ||
| Appears in Collections |
The present diploma thesis analyzes the preferences and the behavior of the consumers, of various countries, regarding the internet peer to peer ridesharing platform, Uber. An online questionnaire was developed as part of the work, which was answered by users or not of this platform. In this questionnaire, respondents were asked to choose a car for a possible move between a variety of different options with certain features and levels and were asked to answer some questions about their opinion on Uber. The method to be used is the Choice-Based Conjoint Analysis of the Sawtooth software, and will be used a Latent Class model for data analysis. Also, the necessary statistical analyzes were carried out using the SPSS program, in order to evaluate the relationships between the variables used in the survey. These analyzes include x2 (pearson chi-square) and multivalent variance analysis (MANOVA). Finally, the theoretical approach of all the methodologies used was also necessary.
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