Institutional Repository
Technical University of Crete
Technical University of Crete
EN
|
EL
| URI: | http://purl.tuc.gr/dl/dias/6FB37BE4-D8C7-4E2B-9F50-7084DB20D646 | ||
| Year | 2019 | ||
| Type of Item | Diploma Work | ||
| License |
|
||
| Bibliographic Citation | Ευαγγελία Ιατρού, "Τμηματοποίηση Αγοράς με τη χρήση του αλγορίθμου Birch", Διπλωματική Εργασία, Σχολή Μηχανικών Παραγωγής και Διοίκησης, Πολυτεχνείο Κρήτης, Χανιά, Ελλάς, 2019 https://doi.org/10.26233/heallink.tuc.84234 | ||
| Appears in Collections |
This thesis deals with the segmentation of the market, an NP-hard problem, using the Birch algorithm. Initially, the concept of the market, its levels, its segmentation and the criteria by which it is carried out are studied. An important issue, also analysed, is clustering algorithms and their categorization. Once the data is aggregated along the path, it will be evaluated and evaluated. We also present the Birch algorithm, which we compared with other clustering algorithms. Finally, a description of the Wholesale Customer dataset follows and an experimental analysis based on this.
Copyright © DIAS 2013
