Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/2B6F7A39-5A59-4DDC-ADAF-1B7E260195A3 | ||
| Year | 2020 | ||
| Type of Item | Master Thesis | ||
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| Bibliographic Citation | Sotirios Syrmakezis, "The "challenger bank" model and its potential application in the Greek banking system", Master Thesis, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2020 https://doi.org/10.26233/heallink.tuc.86173 | ||
| Appears in Collections |
The thesis assesses the potential launch of a new, digital-only, challenger bank in a new market, specifically Greece. It starts with a review of the global financial crisis in 2008, examines its impact worldwide, focusing on UK, it analyzes the reasons for the launch of challenger banks in this country and their characteristics, products, services and channels. Then, it assesses the Greek economy landscape and banking competition and performs a detailed SWOT analysis of a potential establishment of a new bank and, finally, it proposes a specific business model based on the SWOT results and the UK challenger paradigm.
Copyright © DIAS 2013
