Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/12AB3669-1F51-40D3-830D-5ACD9C2C04DD | ||
| Year | 2022 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Antonia Kalaitzaki, "Cultural heritage marketing. Case study of Chania Venetian Arsenals", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2022 https://doi.org/10.26233/heallink.tuc.91649 | ||
| Appears in Collections |
Cultural centers are considered to be organizations for the promotion and protection of the cultural heritage but also places that promote education, art and culture. Globalization has led to a world that understands and appreciates the art and culture created in other countries. In addition, technology has affected every aspect of our life and the public expects cultural organizations to keep up.The purpose of this diploma thesis is to analyze the viability of cultural centers and their positive effects on society. Afterwards , the usefulness of marketing in cultural centers will be investigated and the conditions that should be applied. Last but not least , a marketing plan will be developed for the seven Venetian Shipyards (Arsenals) in Chania that will be restored after the signing of the Program Contract that proceeded the Technical University of Crete, in collaboration with the Ministry of Culture and Sports, the Region of Crete and the Municipality of Chania . Through the marketing plan, proposals will be made for the promotion of the Venetian Arsenals in Chania , in general and digital ways .
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