Institutional Repository
Technical University of Crete
Technical University of Crete
EN
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| URI: | http://purl.tuc.gr/dl/dias/BD611946-5246-434A-B7F7-FD1EFCEBA074 | ||
| Year | 2023 | ||
| Type of Item | Master Thesis | ||
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| Bibliographic Citation | Maria Tzagkaraki, "The impact of social media in hospitality industry ", Master Thesis, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2023 https://doi.org/10.26233/heallink.tuc.97911 | ||
| Appears in Collections |
The research investigates the impact of Social Media in the tourism industry. Specifically, a quantitative survey was carried out in the form of questionnaires. A total of 100 accommodations in 3, 4, 5 star categories, boutique hotels & luxury holiday homes (villas) participated, in the four prefectures of Crete.The research examines the effect of Facebook, Instagram, Viber, What's up, LinkedIn, Youtube & Tik Tok on two points, on the increase of bookings and awareness of accommodations.
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