Institutional Repository
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/6A120F23-9853-4FEE-B1C1-86BA2AED8F74 | ||
| Year | 2024 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Vasiliki-Christina Andreadaki, "The use of social media in small and medium enterprises", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2024 https://doi.org/10.26233/heallink.tuc.99931 | ||
| Appears in Collections |
This dissertation deals with Greek small and medium enterprises and their relationship with social media. In particular, after attempting the conceptual approach of small and medium enterprises with extensive reference to their characteristics, an attempt is made through the method of quantitative research to study whether social media has changed businesses today.In particular, an attempt is made to examine whether the form of business has changed, whether the role and tools used by their staff have changed, but there will be extensive reference on social media as marketing tools for businesses today. All the above, after being documented through the literature review, an attempt is made to see if they apply to Greek entrepreneurship.
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